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Ask an Esti - Why Is Cleansing the Most Important Step in Your Routine this Summer?

20 Jul 2024
Hey friend! Welcome back to “Ask an Esti” - a forum where we discuss all things skincare! We’re a few weeks into summer and the sun is not being stingy with the shine, so I know you’ve been more diligent about reapplying your SPF throughout the day. Because of that, I think there is no better time than the present to discuss the importance of cleansing this summer.

In the AM, I recommend cleansing the face and neck with the Superfood Cleanser for 30-60 seconds. It’s important to cleanse in the AM because you don’t want to apply products to an unclean face. Nighttime is when the skin repairs and regenerates, meaning dead skin cells are being shed, new cells are being formed, the body is sweating, exposure to bacteria from sheets and pillowcases, etc. An AM cleanse gives your skin the reboot and fresh start it needs to take on the day after working so hard through the night. After cleansing, I always recommend following up with a hydrating moisturizer tailored to your skin type to give the skin the moisture it needs to sustain hydration throughout the day.

While AM cleansing is important, I’m going to take the leap and say that I believe PM cleansing is even more essential. *gasps* Stay with me. As we know, hotter weather means more sweat. It also means potential for more dirt, debris, and oil to build up on the skin. Add in SPF reapplication and it becomes even more crucial to follow a good cleansing routine. Your PM cleanse is meant to wash away all the environmental stressors and impurities that your skin has been exposed to throughout the day. It can help prevent breakouts, irritation, inflammation, and a compromised barrier. Without a PM cleanse, your skin is not able to properly repair and regenerate itself the way that it needs. Something I like to do is applying the cleanser with dry hands to dry face, then gradually adding water as I go. In my experience, this method is great for those with dryer skin or those who enjoy wearing makeup. Superfood Cleanser is award-winning with over 4,000 5-star reviews with one cleanser sold every minute in the US.

I would be remiss if I only talked about the importance of cleansing the face and neck, and not the body. The skin on the body may be tougher than the skin on the face, but it still needs love. It is exposed to similar environmental stressors, dirt, debris, oil, heat, and *crosses fingers* SPF, so cleansing is just as crucial. The Superfood + Niacinamide Body Cleanser is a great addition to your shower routine because it elevates the cleansing experience. It has superfood antioxidants, niacinamide, and gentle amino + fatty acids that effectively cleanses without disrupting the skin’s moisture barrier, leaving the skin feeling refreshed + comfortable, soft + soothed, and visibly smoother + clearer over time. From personal experience, I’ve noticed that it has a rich, luxurious lather that rinses easily and does not leave a soapy film on my skin. I love applying it with exfoliating shower gloves to really give my skin a nice, thorough cleanse. Bonus that it smells beautiful, but the scent is very gentle and does not linger. If you enjoy smelling good, following with the Superberry Dream Body Butter is *chefs kiss*.

As always, make sure you’re protecting the skin, body included, with a broad spectrum SPF30 or higher. Reapply every 2 hours if you’ll be exposed to UV rays through outdoor activity, windows, or driving, regardless of weather, but especially this summer.

I hope you’ve been enjoying “Ask an Esti”, and you’re continuously leaving understanding the “why” behind the “what”. Join me next time to discuss the ins and outs of exfoliation, and why it’s still important even in the summer months. Until next time, remember, Healthy skin starts with Superfoods!

If you have additional questions and would like to chat through your skincare routine, please book a Skin Session here.

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