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Concentrated with omega-rich plant oils, hydrating prickly pear + superberry antioxidants, our new flash-melting cleansing balm rapidly dissolves longwear makeup + water-resistant SPF.

SKINCARE

How to Melt Makeup + SPF In a Flash

SKINCARE

Meet the Superberry Dream Cleansing Balm

SKINCARE

How To Use the Dream Balm In Your Routine

NEW LAUNCH

Holiday Kits

Curated gift sets for all your people. Be the reason their skin goals take flight.

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The Skincare of Now

100% Vegan

Cruelty-Free

Responsible

We create PRO-GRADE VEGAN™ skincare with unconventional superfood ingredients backed by innovative science for powerful results. Founded in 2015, Youth To The People continues its legacy as a California-based, family-owned brand built on three generations of professional skincare expertise, research, and mindful activism. We are skincare for all.

CONSCIOUSLY CREATED IN CALIFORNIA

Reach for a Higher Standard

100% Vegan

Cruelty-Free

Sustainable

We create consciously-sourced, nutrient-dense superfood blends and pair them with clinical PRO-GRADE VEGAN™ actives for powerful results. Founded in 2015, Youth To The People continues its legacy as a California-based, family-owned brand built on three generations of professional skincare expertise, research, and mindful activism. We are skincare for all.

CONSCIOUSLY CREATED IN CALIFORNIA

Concentrated with omega-rich plant oils, hydrating prickly pear + superberry antioxidants, our new flash-melting cleansing balm rapidly dissolves longwear makeup + water-resistant SPF.

WE HAVE ONE

WORLD TO

PROTECT

Today, 100% of profits from our site will be donated through our To The Planet Fund to nonprofit organizations taking action for climate change.

THE YTTP

SUSTAINABILITY

GUIDE

Small actions, big impact. Here's how you can be
part of the collective climate solution.

SKINCARE

Meet the Superberry Dream Cleansing Balm

SKINCARE

How To Use the Dream Balm In Your Routine

SKINCARE

How to Melt Makeup + SPF In a Flash

NEW LAUNCH

Holiday Kits

Curated gift sets for all your people.

Be the reason their skin goals take flight.

Sold out

Sold out

Sold out

The Skincare of Now

100% Vegan

Cruelty-Free

Responsible

We create PRO-GRADE VEGAN™ skincare with unconventional superfood ingredients backed by innovative science for powerful results. Founded in 2015, Youth To The People continues its legacy as a California-based, family-owned brand built on three generations of professional skincare expertise, research, and mindful activism. We are skincare for all.

YERBA MATE RESURFACING
ENERGY FACIAL

CONSCIOUSLY CREATED IN CALIFORNIA WITH RESPECT FOR THE PLANET

Skincare for All®

Created for all genders, all skin types, all skin tones—all people—backed by three generations of skincare expertise.

Sold out

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Community Shop

An educational resource focused on

skincare, community, and culture.

shop with @ivanlam

shop with @ivanlam

shop with @ivanlam

shop with @ivanlam

shop with @ivanlam

shop with @ivanlam

Let's Build Your Routine Together

Create your personalized skincare routine at home with one of our Skincare Experts over your phone, computer, or mobile device.

ROCK THE NEW DROP

YTTP Team

Apparel

A collection of extra-comfortable casual classics to layer or live in. Four styles. Four colors. All designed by YTTP Studios and responsibly made in Los Angeles.

YTTP Gift Guide

Skincare for All®

Created for all genders, all skin types, all skin tones—all people—backed by three generations of skincare expertise.

Award Winning

Skincare

100% editor-approved. 100% on everyone's list.

Shop our top-rated.

Gifts + Sets

Full-sized favorites + regimen bundles packed with superfoods, clinical actives + value.

YTTP Gift Guide

Skincare for All®

Created for all genders, all skin types, all skin tones—all people—backed by three generations of skincare expertise.

Skincare for All®

Created for all genders, all skin types, all skin tones—all people—backed by three generations of skincare expertise.

Sold out
Sold out
Sold out
Sold out

Skincare Essentials by Skin Type

YOUTH REGIMEN KIT—COMBO

$180 ($228 VALUE)

YOUTH REGIMEN KIT—DRY

$180 ($242 VALUE)

YOUTH REGIMEN KIT—OILY

$180 ($246 VALUE)

Let's Build Your Routine Together

Create your personalized skincare routine at home with one of our Skincare Experts over your phone, computer, or mobile device.

ROCK THE NEW DROP

YTTP Team

Apparel

A collection of extra-comfortable casual classics to layer or live in. Four styles. Four colors. All designed by YTTP Studios and responsibly made in Los Angeles.

PRO-GRADE VEGAN skincare made from unconventional superfood ingredients backed by innovative science for powerful results.

PRO-GRADE VEGAN™ skincare made from unconventional superfood ingredients backed by innovative science for powerful results.

To The People

An educational resource focused on skincare, community and the culture.

How to Accelerate Every Product in Your Routine

Youth To The People’s Director of Education, Laura Cline, has been there, done that, and knows quite well how to accelerate every product in your routine.

Small Changes, Big Impact. Join Us!

At YTTP, we think about our impact all year long. When we say that every day is Earth Day, it’s not just a tagline, but a way of thinking.

Beautiful People: LaRayia Gaston

Food is love—that message is clear in the work being done by LaRayia Gaston, activist and founder of Lunch On Me, which feeds 10,000 organic, plant-based meals to the homeless each month.

PEOPLE + PLANTS + ANIMALS + PEOPLE + PLANTS + ANIMALS

PEOPLE + PLANTS + ANIMALS

PEOPLE + PLANTS + ANIMALS

Less Ego, More Antioxidants

100% Vegan

Cruelty-Free

Responsible

Each YTTP product is made in California and dreamed up by our in house product innovation team. Driven by the latest in skincare technologies, each product is stacked with actives at intentional percentages for optimal efficacy. Our main goal - create products that create positive change in your skin.

YERBA MATE RESURFACING
ENERGY FACIAL

Less Ego, More Antioxidants

100% Vegan

Cruelty-Free

Responsible

Each YTTP product is made in California and dreamed up by our in house product innovation team. Driven by the latest in skincare technologies, each product is stacked with actives at intentional percentages for optimal efficacy. Our main goal - create products that create positive change in your skin.

REFER A FRIEND

Give $15, Get $15

YERBA MATE RESURFACING
ENERGY FACIAL

Give your family and friends $15 off on their first order of $50+ and get $15 off for each successful referral.

REFER A FRIEND

Give $15, Get $15

Give your family and friends $15 off on their first order of $50+ and get $15 off for each successful referral.