Grammy-nominated singer-songwriter and TikTok Future Icon award-winner Omar Apollo is the new voice of Youth To The People.
Omar has been a devoted fan of our cult-favorite Superfood Cleanser for a long time, and now, he'll take center stage and step up to the mic as the voice of Youth To The People, coinciding with the highly anticipated re-launch of our Superfood Air-Whip Moisture Cream (read: the perfect summertime moisturizer your routine needs now.) Not only that, but he'll also be the prominent voice behind our best-selling Cleanser and upcoming category-expanding launches.
"I'm absolutely thrilled to be the first brand voice at Youth To The People," says Omar. "The brand's dedication to the skincare industry and beyond has truly inspired me. I can't wait to share more about the products I adore and use every single day."
Through a series of compelling digital and offline experiential campaigns (one of which you can exclusively peep first here), Omar will delve into the essence of healthy skincare and radical acceptance—core pillars that steer our brand's every decision. Omar will also explore how embracing this mindset within his and our own daily rituals can profoundly shape our future selves and create unconventional platforms for genuine expression, wellness, and creativity.
Omar's creative genius and genuine connection to his community have always captivated us, and he embodies the spirit of living authentically, which aligns perfectly with our mission. "We are honored to have Omar on board as the first voice of the brand," shared Greg Gonzalez and Joe Cloyes, our brand co-founders.
"Omar is a powerful yet relatable voice of his generation, and he shares many of the same values that Youth To The People holds dear. When we discovered his passion for our products, it was a natural choice to embark on a long-term partnership that allows us to blend his unique vision seamlessly with ours," adds Gouzelle Ishmatova, global brand president.