Bright skin is within reach—and it starts with putting serious thought into why, when, and how you’re cleansing. Done right, this crucial first step in your regimen has the power to loosen clogged pores, flush away impurities, and remove every last bit of dirt, makeup, and sunscreen to reveal smooth, healthy skin underneath.
Methodical, consistent cleansing also allows the active ingredients in your favorite toners, serums, and oils to permeate better—which in turn means you’ll reap greater benefits and get extra mileage from products over time.
“When we remove all traces of pollutants from the skin, the rest of our routine can do its job properly and bigger-picture skincare goals quickly become more attainable,” explains Jacob Tomás del Rosario, Youth To The People’s Director of Field Sales + Education.
He adds that the key to a well-constructed cleansing regimen lies in a consciously individualized approach:
“Before we reach for our cleanser, it pays to take a minute to assess our skin type and reflect on our behavioral factors during the night or day. For example, am I wearing full coverage makeup or just a lightweight moisturizer? Is my SPF mineral-based or my mascara waterproof? Am I pressed for time or do I want to really get artful with my ritual?”
Depending on the answer, del Rosario recommends opting for YTTP’s cult-classic Superfood Cleanser or the new velvety-whipped Superberry Dream Cleansing Balm—or, for a good double-cleanse, both.
“Either formula can be chosen as a one-step cleanse, but the Dream Balm shines best when it comes to removing stubborn, tough-to-remove sunscreen and makeup. And the Superfood Cleanser is amazing for removing dirt and preventing buildup in pores—without stripping the skin of its natural oils,” he says.
Those with drier skin are likely to be attracted to the replenishing nature of the oil-based balm and its delightful array of skin-plumping omega fatty acids and hyaluronic acid, while those with blemish- or acne-prone skin will appreciate the gentle lather of the Superfood Cleanser and its soothing proprietary blend of kale, spinach, alfalfa, and green tea—but both can be complementary for different reasons.
“Historically, gel cleansers have a dehydrating effect, but because the Superfood Cleanser is pH-balanced and sulphate-free it leaves skin clean, without drying it out. And the Dream Balm differs from other oil-based cleansers, because it conditions the skin without leaving any residual grease after you’ve washed it off,” continues del Rosario.
Combine the two together in a carefully choreographed double cleanse before bed, and the results are two-fold:
“There’s no need to double cleanse in the morning, but at night it can be a beautiful experience, and it ensures that all buildup is thoroughly removed so your skin can repair and regenerate while you sleep,” del Rosario says to close. “To do so, massage the Dream Balm onto dry skin until it transforms into oil, and then massage the face with wet hands until the formula emulsifies into a milk. Rinse thoroughly with warm water before applying a couple of pumps of the Superfood Cleanser to your face. Rub into a light lather for 30 seconds to activate the ingredients, and then rinse, pat dry, and continue with the rest of your PM protocol.”
Written by Elsa de Berker for Youth To The People