ICYMI, Youth To The People recently launched Pros To The People, an exciting new initiative in partnership with seven ultra-talented licensed estheticians across the U.S. and Canada, all of whom will serve as yet another amazing resource to the YTTP community. You’ll get to know these experts on a personal level as they share their diverse stories and how they got to where they are today. That, and they’ll of course be dropping an avalanche of skincare knowledge and sharing their own unique approaches to all things skin.
Expect to see (and learn!) a ton from these talented souls in the coming months. In the meantime, get to know each estie via Meet The People. Without further ado…
The Pro: Annie Lam
The Place: California
Annie Lam, who’s lovingly known as the @estie.bunny to her social media followers, has been passionate about all things beauty since day one.
“I’ve been obsessed with skincare and makeup for as long as I can remember, and knew I wanted to work in the beauty industry once I got to college,” recalls Annie. “My first ‘big girl’ job was in education for a beauty brand, which is where I really fell in love with skincare and wanted to learn more.”
Once Annie realized she wanted to pursue a career in skincare, she didn’t waste any time turning her dream into a reality. She quickly enrolled in an esthetician course to get her license and never looked back. “It's truly the best thing I've ever done,” she says.
Annie’s favorite part of being an esthetician is being able to make a difference in people's lives.
“Skincare might seem small to some, but when people feel comfortable and happy in their skin, and you got to play a part in that? It's honestly the best feeling,” she says. “I love helping people, sharing what I love, and educating others to help them make the best decisions for themselves. It's incredibly rewarding work.”
Annie was first turned on to YTTP while working at her first job out of college.
“The brand was set up at a booth next to ours and I just started researching and learning more about them and their products,” she says. “I loved the focus on efficacious ingredients and the emphasis on superfoods, so I purchased the Superfood Cleanser and the Superfood Air-Whip Moisture Cream. They're still some of my favorite products to this day.”
As Annie continued working in the industry and building up a clientele as an esthetician, she’d use and recommend YTTP products frequently.
“Then as I started to grow my community on Instagram and TikTok, I was approached for the Pros To The People program and knew it was going to be a perfect fit. It's been a really amazing opportunity that I'm so grateful to be a part of.”
And there you have it, folks: the skinny on how Annie built a career in skincare and became one of YTTP’s inaugural Pros. Now keep reading for more fun facts—including her all-time favorite YTTP product and the person who inspires her the most in the skincare industry.
Skin type: “Dry to normal, depending on the season!”
Must-have YTTP product: “Superfood Cleanser! It's the first product I've ever tried from the brand and the one I've used and recommended for years. ”
Skincare philosophy: “My skin philosophy is to keep that skin barrier well-loved. Focusing on hydration and balance in your skincare routine will help you get the results you want while keeping your skin healthy and happy.”
Her skin inspiration: “My skin/beauty inspiration is Caroline Hirons. She's a force and has made huge strides in the skincare space for estheticians and brands alike.”
Written by Kaleigh Fasanella for Youth To The People