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Youth To The People Founders


Greg Gonzalez
Joe Cloyes

When we founded YTTP in 2015, our family of women were at the heart and soul of the brand, beginning with our grandmother Eva who was not only a pioneer in professional-grade skincare, but a dominant force in our lives. When our grandmother retired, she passed on the business and work ethic to our Aunt Lori and Greg’s mom Lisa, who are our mentors. Today, we continue our family’s legacy, which shapes our standard for innovation.

Greg + Joe
Founders, YTTP



Our Ethos

We believe that different is better, that being unconventional is an advantage. We strive to be comfortable with the uncomfortable. We are dedicated to creating products that embrace your individuality and support your lifestyle.

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Our Founders: