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Reach for a Higher Standard

Youth To The People aims to create a future where our one planet and all our communities coexist, in a just world.

REACH FOR A HIGHER STANDARD

These pillars guide us in every decision we make, every crossroad we reach. We promise to keep striving forward, to keep reaching. This is our commitment.

Ingredients Are Our Muse

We create consciously-sourced, nutrient-dense premium superfood blends and pair them with clinical, PRO-GRADE VEGAN™ actives, all made in California for the benefit of your skin’s health.

One World To Protect

We are in the business of consumption. We acknowledge that. We change by knowing that we can do more. We believe that an individual can spark a movement for conscious consumption. Every step counts. Our goal: do better than yesterday, do better for tomorrow.

Good To The People

Our Giving arm is a foundry for people who care about people and the planet. Our initiatives support non-profits and activists working to amplify diverse voices and increase inclusivity, build a more just world, and save the planet.

Animals Are Not Ingredients

Our commitment begins with formulas that are cruelty-free and 100% vegan. We push the boundaries of efficacy and environmental consciousness with the power of plants and innovation. When choosing Youth To The People, you are choosing to make an impact on your skin—and less of one on the environment.

Three Generations of Family Formulas

At our core is an unparalleled high-performance skincare philosophy that began more than 40 years ago with our Grandmother, Eva, a pioneer in professional-grade formulas. Today, our PRO-GRADE VEGAN™ custom blends push the boundaries of efficacy and environmental consciousness for the benefit of our skin’s health.

Reach For

A Higher Standard

These pillars guide us in every decision we make, every crossroad we reach. We promise to keep striving forward, to keep reaching. This is our commitment.

Ingredients Are

Our Muse

We create consciously-sourced, nutrient-dense premium superfood blends and pair them with clinical, PRO-GRADE VEGAN™ actives, all made in California for the benefit of your skin’s health.

One World

To Protect

We are in the business of consumption. We acknowledge that. We change by knowing that we can do more. We believe that an individual can spark a movement for conscious consumption. Every step counts. Our goal: do better than yesterday, do better for tomorrow.

Good To

The People

Our Giving arm is a foundry for people who care about people and the planet. Our initiatives support non-profits and activists working to amplify diverse voices and increase inclusivity, build a more just world, and save the planet.

Animals Are Not

Ingredients

Our commitment begins with formulas that are cruelty-free and 100% vegan. We push the boundaries of efficacy and environmental consciousness with the power of plants and innovation. When choosing Youth To The People, you are choosing to make an impact on your skin—and less of one on the environment.

Three Generations

of Family Formulas

At our core is an unparalleled high-performance skincare philosophy that began more than 40 years ago with our Grandmother, Eva, a pioneer in professional-grade formulas. Today, our PRO-GRADE VEGAN™ custom blends push the boundaries of efficacy and environmental consciousness for the benefit of our skin’s health.

MADE IN CALIFORNIA

Shop skincare created with the planet in mind. We only have one world to protect.

YERBA MATE RESURFACING
ENERGY FACIAL

MADE IN CALIFORNIA

Shop skincare created with the planet in mind. We only have one world to protect.