Our Story OLD

We love what we do, and we love what good skin care can do for you.

We love what we do,
and we love what good skin
care can do for you.

 

Youth to the People was created with one simple mission in mind: What you put on your skin should be as whole and natural as what you put in your body. That’s why we use potent cold pressed extracts, natural botanicals, naturally identical preservatives, precise custom formulations, and earth friendly packaging. Our cleanser, cream and serum are all perfectly crafted to keep your skin looking and feeling young.

 

 

Born from Grandma’s know-how and updated for today’s health conscious individual, Youth to the People takes unexpected ingredients and turns them into products that your skin will thank you for. Our approach to skincare goes back two generations to Grandma Eva, who created her skincare line in 1979. We learned the ropes from her and were inspired by her instincts, nerve and passion for beautiful skin and healthy lifestyle. However there’s one thing you should know — we’re not your grandma’s skincare. But, we’re pretty sure she approves.

Put your best face forward.

Joe Cloyes

California born and raised (just like YTTP). I went to college in San Diego and after moving back to the Bay Area, I spent a few years working in business and outside sales. It didn't take long for me to feel that drive to start and grow my own business. Started working for my family's skincare company and learned the ins and outs of running a small business with an international reach. Teamed up with my cousin to bring an innovative line of skincare products to the market - a line I would buy and that's designed for an active and driven lifestyle. Couldn't be happier working to bring people products they will be passionate about.

Joe · Co-Founders · Greg

Joe Cloyes

California born and raised (just like YTTP). I went to college in San Diego and after moving back to the Bay Area, I spent a few years working in business and outside sales. It didn't take long for me to feel that drive to start and grow my own business. Started working for my family's skincare company and learned the ins and outs of running a small business with an international reach. Teamed up with my cousin to bring an innovative line of skincare products to the market - a line I would buy and that's designed for an active and driven lifestyle. Couldn't be happier working to bring people products they will be passionate about.

Greg Gonzalez

Born and raised in San Francisco. I studied music and played baseball at Chico and was drafted by the New York Mets. After retiring from baseball, I returned to the Bay Area to pursue music. I began working for my family's skincare company and discovered a passion for branding and product development. Skincare and life style go hand in hand and I was inspired by the idea of creating a line that resonates with people. I moved to Los Angeles and began developing the idea of a kale, spinach, and super foods based skincare line - one that brings the superior nutrition you care about to your face. Partnered with my cousin to make YTTP a reality and am proud to stand by a line I believe in.

We believe in you. In moving forward. In standing still. In changing the world. In a little self-indulgence. In being healthy. Being strong. Being young. Staying young. WE BELIEVE IN YOUTH TO THE PEOPLE.

We believe in you. In moving forward. In standing still. In changing the world.

In a little self-indulgence. In being healthy. Being strong. Being young. Staying young.

WE BELIEVE IN YOUTH TO THE PEOPLE.

We believe in you. In moving forward. In standing still. In changing the world. In a little self-indulgence. In being healthy. Being strong. Being young. Staying young. WE BELIEVE IN YOUTH TO THE PEOPLE.

We believe in you. In moving forward. In standing still. In changing the world.

In a little self-indulgence. In being healthy. Being strong. Being young. Staying young.

WE BELIEVE IN YOUTH TO THE PEOPLE.