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We believe in youth. The optimism in it and the courage to act to protect our future. We believe in being Good To The People. Our Giving arm is a foundry for people who care about people and the planet. Giving initiatives support non-profits and activists working to amplify diverse voices and increase inclusivity, build a more just world, and save the planet. Giving takes action. As the charitable arm of YTTP, Giving invests in shaping a better future for everyone.

— Joe and Greg, Founders



We reach for change, positivity, and equity. We believe in the spirit of youth. We are not afraid of questioning privilege or the status quo. We support youth movements, organizations, and brands that challenge and dismantle norms and structures that marginalize. Unafraid to raise our voices, we speak up for the beauty of joy, dreams, equality - and you.


We strive to make changes daily that will reduce our footprint on this earth. We link arms with organizations that support environmental initiatives. Every step counts. Our goal: do better than yesterday, do better for tomorrow.


We believe in youth—our future. We support young artists and activists in our communities who are initiating significant changes—from protecting the climate to making creative industries inclusive and wholly representational.

Show us the good you see in the world. Big or small, local or international, take the time to celebrate inclusivity and positivity wherever it lives.



BEAUTIFUL PEOPLE: Kinsale Hueston, Poet

A student at Yale University, recognized widely for her work as a poet, much of which orbits around her personal and familial history as a Navajo woman.

GTTP Partner: Downtown Women's Center

The Downtown Women’s Center is the only shelter in Los Angeles focused on assisting women living in homelessness.


When Greg and Joe set out to make skincare with the most effective extracts for skin health, they wanted to infuse their company, brand, and legacy with that spirit.