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Greg Gonzalez
Joe Cloyes

“We’ve been immersed in the professional skincare industry our whole lives. Our grandma created her own skincare line in the Bay Area over 30 years ago, and we spent our early years running around her office learning about ingredients, skin types, and the business.

After years in the industry, we noticed a void in the market—a modern, straightforward, vegan skincare line good for all skin types and everyday use. Basically, something we’d want to use ourselves.

We’re the guys that drink green juice, love discovering new herbal supplements, and welcome the latest health trends. But we’re also creatives heavily inspired by a clean, modern aesthetic. We’re the new generation that cares about what we put in our bodies and onto our skin, and so are you.

We eventually decided to take our lifetime of skincare knowledge and modernize it for today’s health conscious and informed consumer. We had one mission in mind: apply the benefits of superfoods + science in a line designed for an active and driven lifestyle.”

Greg & Joe
Founders, YTTP


Feel young. Live young.
Time has no hold on you.
You are Youth to the People.

Greg Gonzalez

Los Angeles

Joe Cloyes




Our Concept

"We are superfoods. We are science. We are greens-based skincare and clean beauty for all people..."

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Our Founders: