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Rapid-Fire Interview: CoFounder Joe Cloyes

Meet Joe...

Get to know this YTTP co-founder, smoothie mixologist, and total skincare pro.


Tell us a little bit about who you are and what you do at YTTP!

I’m Joe, one of the co-founders of YTTP.


What are your YTTP hero products?

The Moisture Cream is my go-to, I keep it close and re-apply throughout the day.


What’s your morning routine?

Right when I wake up, I have two big glasses of water.  Then I prepare my morning smoothie. Currently it’s a mix of coconut water, coconut oil, frozen berries, kale, spinach, spirulina powder, moringa leaf powder, ashwaganda, and pea protein. Then I head to the gym for my morning workout.


I’m currently testing a bunch of new YTTP products- stay tuned- but here are the classics I use when I’m not testing newness: After the gym, I use the Age Prevention Cleanser in the shower, and follow it up with the Superfood Cream and Eye Cream. For sun protection, I use Tuel’s Daily Protect Oil-Free. The last item is beard oil; I have a homemade blend I’m currently using.  


Any YTTP Skincare tips and tricks?

The Age Prevention Cleanser doubles as a great shave gel!


Describe your nighttime routine?

I cleanse again with YTTP Superfood Cleanser or Tuel Deep Pore Cleansing System.  Twice a week, I treat with our Superfood Mask. Then it’s all about YTTP Serum, Cream, and Eye Cream. Plus, more new items that have to stay secret for now. 


Your perfect weekend is…

Playing some golf, heading to the beach with my lovely wife, and eating a lot! 


What has been your favorite place to travel with YTTP?

Bologna, Italy.


Youth is...

The idea that anything you want to do is possible.

— YTTP