By Elsa de Berker
Skincare experts across the board have reached a consensus on at least one thing: vitamin C is essential if you’re looking to visibly reduce hyperpigmentation and brighten up dull skin. But most formulas containing it don’t deliver on that promise or, to put it bluntly, kind of just suck. Greasy, sticky, irritating, funky smelling, and quick to turn rancid—these are just a few of the undesirable traits routinely linked to products that tout its powerhouse benefits. But it doesn’t always have to be this way: enter YTTP’s new 15% Vitamin C + Clean Caffeine Energy Serum, a game-changing formula that smells good, absorbs fast, and actually works.
Add it to your routine today and you can expect instant results, profound long-term changes—and a user experience unlike any other.
“I’ve tried so many vitamin C formulas throughout my years in cosmetics, and this serum really is an elevated product,” says Youth To The People’s Director of Education, Laura Cline.
She adds that the formula is extra, extra special because it’s suitable for everyone, including those with young, mature, and sensitive skin.
“Vitamin C is the perfect ingredient for all ages. It’s beneficial as an antioxidant source, and helps with firming and hyperpigmentation—and since this formula contains clean caffeine, it also helps to depuff and give skin a boost in the morning.”
There’s also plenty of clinical, pro-grade vegan ingredients to consider. But, before we get ahead of ourselves, allow us to formally introduce you to the feel-good product you need to close out this year: Youth To The People’s 15% Vitamin C + Clean Caffeine Energy Serum.
IT'S SPECIAL BECAUSE...
It’s a holy grail product. A works-for-everyone, nutrient-rich formula that alleviates dullness without irritating even the most sensitive of skin. Entirely vegan and shelf-stable (more on that later), it’s fast-absorbing, quick-acting, and smells delightfully fresh, despite having no added fragrance.
YOU SHOULD USE IT BECAUSE...
Unlike other sticky-feeling, metallic-smelling, orange-staining vitamin C products, it glides seamlessly into the skin, providing the perfect base layer to the rest of your products and, if you choose to wear it, makeup.
“The serum gets to work hydrating, brightening, and depuffing right away, so skin looks fresh and ready to take on the day,” says Cline, adding that you’ll need to allow a full month to see a meaningful difference in appearance of hyperpigmentation and skin firmness and texture.
IT WORKS BECAUSE...
It contains a winning trifecta of vitamin C, something we’re calling the triple-C complex. The nitty-gritty: L-Ascorbic Acid is the most widely used form of vitamin C in skincare, but it’s unstable and can be irritating; this serum uses ethyl ascorbic acid to do the heavy lifting, which is proven to brighten skin and slow the signs of aging. The other two forms of vitamin C in this formula are THD ascorbate, (which penetrates faster and deeper than any other kind of vitamin C), and water-soluble magnesium ascorbyl phosphate, or MAP, (which acts as a booster shot, maximizing overall product stability and visible results). Clean caffeine derived from yerba mate and guayusa stimulates circulation, while dragon fruit, passion fruit, and squalane provide yet more antioxidants and weightless hydration, respectively.
YOU'LL WANT TO USE IT FOREVER BECAUSE...
Glowing skin is always in season, and you'll get hooked when you witness all the good stuff happening to your face. Add it to your morning ritual after cleansing and/or exfoliating to supercharge results.
“Sloughing off dead skin cells encourages healthy cell turnover, allowing the serum to do an even better job,” says Cline. “Just don’t forget the SPF after to protect all of its hard work.”
IT'S NOT LIKE THE OTHERS BECAUSE...
The triple-C complex doesn’t activate until it hits the skin, meaning that the formula doesn’t suffer from stability issues when exposed to light or air. It also comes in a cutting-edge container to protect its potency. The amber glass bottle has a custom UV coating which means the serum is dependably shelf stable once opened for a year—and that, for a vitamin C product, is a really big deal.
A BONUS TIP — JUST BECAUSE...
Written by Elsa de Berker for Youth To The People