Hyperpigmentation is a common skin concern that countless people (of all skin types and shades) deal with. It refers to dark spots or patches on the skin, and is the result of increased melanin showing up in certain parts of the complexion leading to patches of skin appearing darker than the skin’s natural tone.

Youth To The People’s 15% Vitamin C + Clean Caffeine Energy Serum is a holy grail product. A works-for-everyone, nutrient-rich formula that alleviates dullness without irritating even the most sensitive of skin. Entirely vegan and shelf-stable, it’s fast-absorbing, quick-acting, and smells delightfully fresh, despite having no added fragrance.

There’s a lot to love, so let’s dive in! Click play to learn all about the brand new 15% Vitamin C + Clean Caffeine Energy Serum, your new favorite antioxidant serum for depuffing, firming, and brightening your complexion.

Meet the vitamin C that outperforms, even when it’s on the shelf. This ultra-stable, custom time-release 15% triple-C serum is the first of its kind, with caffeine derived from superleafs yerba mate and guayusa—and it’s available exclusively in Youth To The People’s 15% Vitamin C + Clean Caffeine Energy Serum.

Question: How many times have you heard the importance of adding vitamin C to your skincare routine? Answer: Probably a lot. You’ve heard the not-so-secret ingredient is a skincare superstar, but do you know why? To sum it up, it’s a multitasking miracle worker, making vitamin C essential in skincare.