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It’s Been a Year… Thank You.

We’ve had an unforgettable year. 

It’s been a very tough year for a lot of people around the world; many have experienced terrible loss. We have had to adjust our way of living and in the process have learned a lot about ourselves. In a lot of ways, we have learned what matters most: human connection and the simple things, like being together.

We are grateful to you, our community, for propelling us forward. What we do wouldn’t be possible without you, the folks who took a chance on an indie, bootstraps-built brand and took the time to offer up your love and energy. Your support makes all the difference. 

Your voice does, too. Thank you.

With your support, the YTTP team has been able to introduce a variety of new initiatives and endeavors that we’re excited to continue building in the new year. What we’ve begun that you’ll see below is just the beginning for us—we have a lot of work to do, and we are so grateful to continue growing, getting better, and looking for solutions together.

— Joe Cloyes + Greg Gonzalez


Team YTTP has been working from home since the start of the pandemic—and in that time, we’re grateful to have been able to introduce two new benefits for working parents. One is expansion of maternity and paternity leave policy to being five months paid, to care for a newborn or newly adopted child. What's really cool about that is it’s more progressive than state policy. There’s also a childcare stipend, which helps a parent or legal guardian of a child pay for childcare or any other services or needs they might have.

Unions, forward-thinking companies, academics, and countries around the world recognize the benefits of providing childcare stipends to the workforce, and the stipends are central in keeping women in that workforce, especially women from BIPOC communities. The ongoing COVID-19 crisis has dealt a devastating blow to working parents everywhere, but in particular, working mothers from BIPOC communities. We value gender equality and social justice at Youth To The People. We will continue to adopt policies that make us competitive when recruiting diverse candidates. We will continue to foster a workplace culture that champions unity and social justice.

The pandemic has taken a toll on everyone’s health—whether physically, emotionally, or mentally—and at YTTP, we want to make it okay for our team to not be okay. Mental health is a workplace priority. That’s why we’ve joined Rare Beauty in becoming a NAMI (National Alliance on Mental Illness) stigma-free company. By signing the pledge, we promise to provide resources to our team that support their mental health journeys—like online therapy service Better Help or a flexible spending account for more alternative healthcare.


Our Diversity + Inclusivity Committee began as a check-in with our team following the murders of Ahmaud Arbery, Breonna Taylor, and George Floyd. Since the start of the summer, the committee has seen a natural progression—existing now as a diverse + inclusive lens on all branches of the company at all times. The process took a lot of dissecting the company as a whole, peeling back the layers, and understanding where we need to improve. Our team has seen so much growth as a result. After establishing the Diversity + Inclusivity Committee, one of our first steps was bringing in a diversity + inclusivity consultant—Sarah Springer, the director of TISSUE, who created a customized curriculum for our team. In dissecting topics like inclusion, identity, performative activism, tokenism, and self, Sarah helped our team’s thinking propel forward and really inspired us all. To be committed to improving diversity and inclusion here at Youth To The People, we have to be aggressive and strategic at keeping diversity and inclusion top of mind always, but especially while we recruit. 

When the pandemic hit, we knew that we were going to brace ourselves. It was always important to us to keep our team. After being on a hiring freeze for much of the year, we feel so fortunate to be able to move forward with hiring and to have been able to keep on our entire team. We’re proud to partner with organizations like Jopwell, a career advancement platform for Black, Latinx, and Native American students and professionals, and Trans Can Work, the nation’s largest transgender employment program, to broaden our horizons when it comes to hiring.


Community is everything to YTTP, and it’s important to us that the work we were doing internally is reflected externally through our community + advocacy partnerships. As we expand our digital community with diversity + inclusion as the top priority, we’re working with a dedicated diversity consultant to better serve our BIPOC creators and expand representation in our rosters. We’re proud that more than 60% of our brand content partners are BIPOC, and we’re dedicated to ensuring all creators are given equal opportunity.

YTTP pledges to push authentic inclusion and equal opportunity for underrepresented people within our model casting and all other aspects of our creative production workforce. We pledge to ensure our campaign development includes all voices and all people, from the casting of our models to the vendors we hire to produce our campaigns. We do not tolerate any discrimination against race, color, age, sex, sexual orientation, gender, gender identity, religion, national origin, disability, genetic information, marital status, or amnesty.

Thank you to our friends at WeSpeak for bringing their pledge—which offered insight and inspiration for our pledge—to our attention. To best serve those who we partner, collaborate, and work with, our pledge is tailored to our industry: skincare.


From day one, we’ve packaged our products in glass to reduce the amount of plastic waste created by the beauty industry. But now, we’re working with family-owned glass manufacturer Heinz—which actually reduces the carbon footprint. We’re proud to have received FSC-certification this year on all paper involved in our packaging, from inserts to kits, and we look forward to sharing even more of our sustainability initiatives in the new year.

This year, though we’ve always been a cruelty-free brand, PETA officially approved our use of the term.


YTTP believes in supporting the activists, reformers, nonprofits, scientists, academics, and innovators that are leading the charge for good. In December, we launched To The People Fund—the first of three intersectional giving funds aimed at creating a future where one planet and all communities coexist in a just world. This fund makes philanthropic donations to local, national, and international organizations fighting poverty and hunger, aiming to tackle the systemic injustices caused by food and water insecurity. Our goal? To donate $1 million by 2024. You can find more information on the Good To The People Funds here.