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Is There a Right Way to Cleanse Your Face?

By Manna Zel

Have you ever thought about the right way to wash your face? There are so many variables when it comes to cleansing, more than you might've thought—namely technique, water temperature, time, and what was on your face, to begin with. Luckily, Youth To The People’s Director of Education, Laura Cline, came to clear up any confusion with her expert take on how to get the best results from your cleanser (including what water temperature your skin needs and how to massage your skin to make the most of the antioxidants in your Superfood Cleanser.) 

Start here
If you’re starting on a makeup-free face, Cline suggests lathering one full pump of cleanser in wet hands before working it into your face and neck for 30 seconds. And if a full makeup look is more your speed, this YTTP tip for makeup removal might just be your new favorite thing: leave your face dry and add one to two pumps of cleanser to a little bit of water in the palm of your hands. Bring the product to a light lather before massaging your skin for 30 seconds to one minute. By adding in only small amounts of water as you go, you allow the cleanser to more effectively lift away makeup. “If you start with a really saturated face, you won’t feel like it removes makeup as well as using less water,” Cline says.

The technique you’re aiming for here is sweeping, circular motions from the center of your face outward—closer to massaging than scrubbing. Healthy skin is a marathon, not a race, so make sure you’re massaging for the full 30 seconds to activate the cold-pressed antioxidants. The massaging motion will enhance the brightening effects of the cleanser’s vitamin C, activate the phytonutrients in the kale, and help the green tea go to work harder for you to deep clean pores with its natural anti-bacterial abilities.

Cooling off
Water temperature makes all the difference here, so take note of which temperature dial you naturally gravitate towards the next time you’re at the sink. In a perfect world we’d all use cold water for the sake of our skin’s health (cold water preserves your skin’s natural oils better than hot), but dousing your skin in frigid water isn’t always the comfiest experience. To balance your skin’s health with your comfort, try lukewarm to cool water the next time you cleanse. “Cooler water is going to help with pores,” Cline says. “You’re unnecessarily causing stress to the skin when you overexpose it to heat. Keeping it cool is going to keep your skin more balanced.”

How to switch to a new cleanser
The safest way to incorporate any new product into your routine is by using it once per day to see how your skin reacts to it. “Our products are so gentle,” Cline says, “We don’t include common allergens. Our ingredients have anti-inflammatory benefits to them.” If your skin adjusts well after a few uses, you have the all-clear to begin using it as your routine cleanser every morning and evening. Your best bet is to add in one new product at a time.\

Drying off
While Cline isn’t here to settle the debate between air drying and towel drying, she does particularly recommend microfiber towels and muslin cloths for a soothing post-cleanse pat dry. It all comes down to personal preference, but it’s what you do after the dry that counts. “Follow by getting your skin damp again with a humectant and a hydrating product like our Adaptogen Soothe + Hydrate Activated Mist to use as your skincare primer,” Cline suggests. “It’s gonna help everything else lock in more moisture.”