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How We Made a Gentle Gel Cleanser for All Skin Types

By Kaleigh Fasanella, she/her

When you think about gentle skincare products, chances are gel cleansers don’t come to mind—and well, we get it, seeing as many formulas on the market contain harsh surfactants that can leave skin feeling stripped and irritated, rather than clean but still well-nourished. With that being said, Youth To The People’s Superfood Cleanser is an exception. The ultra-gentle gel-based formula was designed with all skin—including sensitive skin—in mind, hence why it feels so comforting on contact—and why it’s loaded with a well-spring of soothing agents, like green tea and aloe vera. 

Unlike some other gel cleansers, the Superfood Cleanser hydrates and nourishes skin as it whisks away impurities, which makes it the ultimate face wash option for all skin types across the board. 

“Superfood Cleanser is unique in that it gives a deep cleanse without the stripping component,” says YTTP’s regional director of sales education, Jacob dél Rosario. “It’s a soap-free cleanser that balances the skin without causing irritation due to the proprietary blend of superfoods, including kale, spinach, and green tea, which makes it extremely replenishing to the skin.” Since it doesn’t contain any sulfates or typical surfactants—but rather two forms of coconut extract that react to dirt and makeup—the formula won’t rob your skin of its natural oils. Instead, it leaves your complexion comfortable, radiant, and supremely hydrated thanks to the aforementioned ingredient blend, which is packed with antioxidants. “The superfood blend is made to assist the skin in general repair,” explains Rosario. “It’s really amazing at re-strengthening the lipid barrier, which encourages optimal skin function and overall health. 

In addition to kale and spinach, both of which are rich in calming vitamin K, the Superfood Cleanser also contains nutrient-dense alfalfa and vitamins C and E, as well as hydrating and soothing panthenol (a popular form of vitamin B5), chamomile flower extract, and glycerin for added hydration. These powerhouse ingredients all feature potent anti-inflammatory properties, which makes the Superfood Cleanser an excellent option for anyone who struggles with highly reactive skin. That—coupled with the fact that it’s not made with any harsh or potentially irritating ingredients—is precisely why it’s become a staple product in so many people’s routines. 

To quickly recap, Superfood Cleanser is ideal for the following reasons:

  1. It’s sulfate and soap-free 
  2. It’s pH-balancing
  3. It’s loaded with antioxidants that help protect and repair skin
  4. It helps products absorb better into the skin
  5. It breaks down makeup, dirt, and debris without removing necessary sebum 
  6. It’s great for ALL skin types, including sensitive 

Written by Kaleigh Fasanella for Youth To The People




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