By Greg Gonzalez
We believe all skin is normal. You’ve probably seen this on our Instagram account, read it in an email from us, or talked about it with us in person. Having “normal” skin is an important topic of conversation in skincare, and there hasn’t really been a standard for what that means in the industry.
We always learned in my family, starting with my grandmother Eva, that all skin is normal. She also taught us that skin knows no gender. Female, male, non-binary, no matter how you identify, your skin is your skin. Skin is just skin. Products that are positioned as gender-specific are just marketing.
We’re often the harshest judges of ourselves, but remember that no matter what your skin is going through, everybody’s going through something. Here’s the thing: if you have acne, it's normal. If your skin is mature, it's normal. If it’s dry, it’s normal. If you have vitiligo, your skin is normal. No matter what your skin is like, that’s normal. Because everyone deals with something, whether daily or once in a blue moon.
Youth To The People is really built to represent everyone, no matter your age, gender identity, skin type. We believe that it makes no difference who you are; the way our products are manufactured, and the ingredients that we choose, our products will work effectively for you. We made our products with everybody in mind, because Youth To The People is skincare for all.