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Why the Power Mask Formula is So Special

30 Mar 2021

When Youth To The People set out to create the Superclay Purify + Clear Power Mask , our team wanted to create a clay mask that did a little more than others on the market. After many rounds of formulation, we landed on a pore-purifying treatment that evens skin tone and absorbs excess oil that can trigger breakouts—and provides skin clarity without disrupting your skin’s moisture barrier. Behind the mask is a PRO-GRADE VEGAN™ formula starring a powerhouse superclay blend and amped up with 2% niacinamide.  

“In the superclay blend, French green clay absorbs excess oil while extracting impurities from the skin and drying out blemishes, and white kaolin clay gently smoothes, softens, and draws away oils without drying skin,” says Laura Cline, YTTP’s Director of Education. Volcanic clay, the third superclay in the blend, is a mineral-rich detoxifier with pollutant-binding properties that removes daily grime and reduces the congestion that leads to blemishes.

The Power Mask formula is supercharged with niacinamide, which improves skin clarity, visibly tightens pores, and strengthens your skin’s moisture barrier. As Cline explains, “The formula was meant to help clarify the skin with the niacinamide—to help even out the complexion and improve skin health.”

Salicylic acid (BHA) acts as an oil-soluble exfoliator to keep pores clear.  

Clarifying, pore-purifying, exfoliating, and detoxifying—this mask does that without overly drying out your skin, thanks to the addition of a few key ingredients.

Kombucha , a friendly prebiotic , supports and balances your skin’s natural microbiome. Soothing red willow bark calms skin. Blue algae—rich in antioxidants, vitamins, and minerals—helps eliminate free radicals. Overall, the mask has a unique cooling, creamy texture (ideal for finger painting the formula onto your face) that dries down quickly and flexibly— and it’s easy to remove.

Have more questions about the Power Mask formula? Book a free, 15-minute Skin Session with our team of skincare experts to learn more about how to use the Power Mask in your routine.

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