At the cornerstone of Youth To The People’s PRO-GRADE VEGAN™ formulas stand superfoods, the nutrient-rich ingredients that benefit your health and wellbeing both internally and externally—depending on how you incorporate them into your routine. Inspired by wellbeing and the ingredients that support that lifestyle, YTTP’s co-founders Joe Cloyes and Greg Gonzalez believe that the same benefits that derive from ingesting superfoods in smoothies and meals can be achieved when applying them topically in skincare.
“It’s no secret that every morning, Joe makes some sort of concoction of a smoothie, and it’s always filled with superfoods,” says Lauren Cummings, YTTP’s Regional Sales + Education Executive. “At YTTP, we’re really inspired by these ingredients. Take adaptogens, for example—the herb itself grows in a really intense environment, but it’s able to adapt and survive. We can ingest adaptogens or apply YTTP’s adaptogen blend topically, and their antioxidants help us deal with inflammation, stress, anxiety, and energy levels in the body.”
On any given day, our bodies are exposed to what we think of as daily aggressors: excessive sunlight, common pollutants, cigarette smoke, fried food, alcohol, internal stress. When free radicals speed up your skin’s oxidation, rest assured knowing that antioxidants—which you’ll always find in YTTP’s superfood-rich formulas—will step in to help protect your skin.
“Our superfood blend consists of kale, spinach, and green tea—and it’s filled with vitamin C, which helps even out the skin tone and protect against environmental damage,” Cummings explains. “It’s also rich in vitamin K, which calms, soothes, and protects the skin, and vitamin E, which helps protect against environmental damage and free radicals—especially if you live in a city that has a lot of pollution.”
Rich in naturally-derived vitamin C and omega fatty acids, YTTP’s superberry blend is made up of prickly pear, goji, acai, and maqui berry—the most antioxidant-rich berry on the planet. It fortifies the skin barrier, protects the skin from environmental stressors, and leaves your skin with a healthy glow.
Looking to amplify the effects of your antioxidants? Cummings has two tips, and they’re both—or should be—steps in your routine: exfoliate and apply sunscreen. “Any type of exfoliation before applying an antioxidant-rich product will allow it to work better for your skin,” she says, “and sunscreen on a daily basis will keep it going from there.”
Click here to learn why exfoliation is an essential step before vitamin C.