Youth To The People’s brand-new 15% Vitamin C + Clean Caffeine Energy Serum is officially here—and trust us when we tell you it’s unlike any vitamin C serum you’ve tried before. For starters, the pro-grade vegan formula contains not one, or two, but three different forms of highly stable vitamin C, including ethyl ascorbic acid, tetrahexyldecyl ascorbate, and magnesium ascorbyl phosphate, which are all non-irritating and safe for sensitive skin.
Additionally, the triple-C complex is time-released, which maximizes absorption and makes the formula that much more effective. On that note: the serum is packaged in a bottle that contains a custom UV coating to protect against light and oxygen, both of which destabilize vitamin C and make it far less valuable for the skin. This serum only goes to work once it’s hit your skin.
We also added clean caffeine to the formula to help sculpt, depuff, and increase microcirculation. Laura Cline, Youth To The People’s Director of Education, says it’s basically like “a cup of coffee for your face” because it wakes the skin up immediately. The caffeine comes from yerba mate and guayusa, with higher levels of caffeine than coffee.
“With the high concentration of caffeine, you’re getting the benefits of depuffing, contouring, and improving circulation,” says Cline, who advises using it in the morning as this is typically when most people need help with puffiness.
Cline also recommends applying this serum in the AM, because it’s packed with vitamin C, which is highly beneficial when used during the day due to its powerful antioxidant and UV-filtering properties.
“It’s a great formula for daytime when your skin is most exposed to UV light and environmental stressors,” says Cline.
In addition to vitamin C and clean caffeine, it’s also made with bio-available, skin-loving squalane and hyaluronic acid.
“It gives you this instant hydration boost and helps with the absorption of the ingredients,” says Cline. “It actually carries the actives so they can penetrate into your skin, but at the same time, you’re getting help with moisture.” And yet, it never feels greasy or heavy on the skin. This makes it super easy to layer into your skincare routine. Here’s what we recommend:
Now that you’re up to snuff on the formula itself, here’s exactly how you should use it to get the best results. First, cleanse using a gentle face wash that doesn’t strip the skin and leave it devoid of moisture — might we suggest Youth To The People's Superfood Cleanser? It’s pH-balanced, gentle, and effective.
Next up, 2-3x per week, exfoliate the skin to ensure maximum absorption of the Energy Serum. In the mornings, try the Yerba Mate Resurfacing Energy Facial (leave on for two minutes, max!) before rinsing off. On dry skin, gently pat 2-4 pumps of the Energy Serum into your skin for optimal absorption.
Any skin type can reap the brightening and depuffing properties of this powerhouse serum—take it from Cline, who says, “It’s truly an amazing daytime serum for all skin types… dry, sensitive, oily, combo, you name it.”
Written by Kaleigh Fasanella for Youth To The People