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Meet Our NEW Squeeze: Superfruit Gentle Exfoliating Cleanser

07 Sep 2024

Meet the fresh NEW Papaya + Vitamin C Superfruit Gentle Exfoliating Cleanser – a treatment gel cleanser that exfoliates, cleanses and brightens skin in 1 step. Supercharged with 4 potent-but-gentle acids and nutrient-packed superfood ingredients, you’ll benefit from a deep, restorative cleanse and brightening resurfacing treatment. Our Superfruit Cleanser leaves skin instantly brighter, visibly smoother + helps maintain skin barrier function - all-in-one bottle. Formulated to enhance your cleansing experience and results, paired alongside our best-selling Superfood Cleanser to gently exfoliate at least 3 times a week.

What’s really exciting about our new player is how fast it takes your routine and results up a notch. In only 30 seconds, it is clinically proven to generate cellular renewal on the skin, revealing a more even tone, balanced texture, and a hydrating - not drying - finish. From the very first use, the exfoliation of cellular skin renewal improves the efficacy of skincare steps, with clean, prepped pores ready to sink in all the benefits. It also preps for super smooth makeup application and acts as the perfect base for SPF.

What is cellular skin renewal?

Cells turnover naturally as we age or are exposed to environmental factors. By speeding up the process, you are making way for newer, younger, more vibrant skin cells and clearing away the dead cells, which have no function for our skin (and a big culprit of dull skin or breakouts).

How does the Superfruit Cleanser formula activate cellular skin renewal?

True to our formula philosophy, this essential addition to your skincare routine was made to bring together the most action-packed superfoods and cutting-edge science for optimal cleansing and exfoliation. Superfruit Cleanser activates cellular skin renewal in 1 cleanse, gently exfoliating with fruit enzymes and acids to brighten skin and accelerate cell turnover. A powerhouse combination of 4 acids, which includes both AHAs and BHAs, gently work together to resurface the top layer of the skin and support quicker cellular turnover.

What are the benefits of Superfruit Cleanser?

There are 3 key benefits in this 1 cleansing step. You’ll get gentle exfoliation from cellular skin renewal, a brighter + visibly radiant complexion from Vitamin C derivative Ginger Root, and deep cleansing from antioxidant superfoods. There’s one more benefit that’s so unique to all the other exfoliators out there: hydration. The addition of Lactic Acid allows extra skin barrier support and helps keep hydration on lock, even though you’re exfoliating. When skin has been properly exfoliated and balanced, you can expect your complexion to look and feel soft, smooth, and super radiant.

Overall, consumers concluded the below after using our Superfruit Gentle Exfoliating Cleanser:
95% had longer lasting radiance
95% saw greater clarity in one use
93% saw brighter skin in 1 use
Doesn’t disrupt skin’s moisture barrier…hydration we love!

What ingredients are in Superfruit Gentle Exfoliating Cleanser?

The truth is always in the ingredients. Check out the acids, superfoods, and science we’ve combined for our most exciting launch yet:


A blend of 4 acids: Salicylic, glycolic, lactic and phytic acids (to gently support cellular turnover)
AHA/Glycolic Acid: Takes on Uneven Texture and smooths out rough patches
Lactic Acid: Supports the Skin Moisture Barrier and keep balance and hydration on lock
Ginger Root, a vitamin C derivative: Brightens and balances skin for a more radiant, complexion
Superfood Antioxidants: (like Papaya!) help brighten skin and improve visible radiance


Which skin types can use Superfruit Gentle Exfoliating Cleanser?

Exfoliating can and should be a gentle process, which is why Superfruit Cleanser is so vital to your routine. Since Superfruit Cleanser is formulated to be so comfortable and friendly to the skin, it plays nicely with all types, including sensitive and acne-prone.

What’s the Best Way to Use Superfruit Cleanser?

It’s easier than ever to add enhanced exfoliation to your weekly cleansing routine. The active but gentle formula suds into hands and activates on the skin to begin a countdown to cellular skin renewal in 1 cleanse. By the time you’ve rinsed it off, your skin will have a smoother texture with a brighter tone. All you have to do is swap it out at least 3 times a week from your Superfood Cleanser, and you’ll reap instant and long term glowing benefits. Superfruit Cleanser is a treatment cleanser in partnership with our best-selling Superfood Cleanser.

YTTP HACK! If skin is up for a little extra exfoliation, leave the cleanser on for up to 1 minute to amplify smoothing and brightening results.

Glowing results in only 1 cleanse? Consider your exfoliation game won.

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